'As part of the agreement, the City will receive approximately $40,000 in annual revenue for its General Fund to help pay for police, fire, park, libraries and other City services,' Collins told SoundDiego. 6, 2018 to (and at which point, if AMSD renews their Sports Arena operating sublease, will automatically be extended to May 31, 2023).Ĭity of San Diego Supervising Public Information Officer Arian Collins described the new sponsorship agreement as a win for America's Finest City. In documents filed with the city, the San Diego Sports Arena - which opened in 1966 and is currently operated by AEG Management SD, LLC (AMSD) - entered into a new $400,000-per-year naming rights agreement with Pechanga Development Corporation (d/b/a Pechanga Resort and Casino), effective from Nov. Faulconer approved a new naming rights and sponsorship agreement for the Sports Arena venue that officially changes its name from Valley View Casino Center to Pechanga Arena San Diego. 4, the San Diego City Council and Mayor Kevin L. As San Diego music fans get used to working North Island Credit Union Amphitheatre into their vocabulary (the Chula Vista venue previously known as Mattress Firm, Sleep Train, Cricket, and Coors Amphitheatre), here's yet another name change for locals to grapple with: On Tuesday, Dec.